Flowers delivered to athletes

In connection with the closing of the main training base runners for the reconstruction of Russian Association of Russian athletes decided to apply a new method of training the Olympic team on the run, using athletes as couriers for the delivery of flowers.

Thus, the Association will be able to solve two basic problems of modern Russian sports: lack of funding and lack of bases for training, because after the close of the reconstruction of the stadium ' Hammer and Sickle ', the main training base of Russian runners prepare for the Olympic Games in Beijing, was nowhere to. Fortunately, the President of the Association Gordeev In. U. found the unexpected at first glance, but the only sure way out.

The company ' Florist. py ' received an offer on the use of athletes instead of courier - drivers of the company for the delivery of flowers to the end of the stadium renovation. Already signed semi-annual contract, and the runners of the company ' Florist. py 'can be seen on the streets of the capital.

In Yakhontov. A. Director ' Florist. py ' logistics,' Of course, the main thing for us in making proposals of the Association was to help athletes Russian athletes in difficult times. Although we can not accept that such a move is beneficial to our company, savings on fuel and lubricants significantly reduce our logistics costs. Moreover, the improved quality of service and number of deliveries, which can carry a courier on the day. Runners are not faced with hours of traffic jams, unpeeled and forced by street car households '.

In Gordeev. U. ' Cooperation with the florist. py solves two problems at once - hard work pay for athletes, which has to confess, under the current situation with the funding of sport is not yet up to par, and the problem of training bases for our teams. Now, our athletes have the opportunity to exercise regularly, increase your endurance on city streets, where it is much faster and more efficiently than in the refined environment of stadiums. Of course, there are still some difficulties, still used to run a professional runner for more direct and does not have the skills to maneuver among pedestrians and vehicles, so long as there are bad moments, but we 're working on it '.

With Nazmutdinova. A. , Head of Marketing:.

' In addition to direct financial benefits of the latest innovations give our company a lot of other benefits. In addition to the positive image of the company that supports the Russian sport, we have increased customer loyalty due to the fact that the recipients of flowers, opening the door, did not see anyone unknown drivers, couriers, and the stars of the Russian sport, which, incidentally, never refusing an autograph '.

At present the company ' Florist. ru ' rebranding plans already prepared a new logo, which, as in the new corporate style, will be intensively used sports theme. Also, ' Florist. py ' in talks with Olympic Biathlon team, the goals of negotiations has not yet disclosed.